context
Vendigital was an award-winning UK consultancy specialising in data-led cost transformation, supply chain management, procurement and operating strategy. The business worked with large enterprise clients across sectors including aerospace and defence, transport and manufacturing.
Backed by private equity firm Livingbridge, Vendigital had ambitious growth plans and a strong market proposition, but leadership recognised that sales performance was not scaling quickly enough to support the next phase of growth.
Vendigital was later acquired by Siemens Advanta as part of Siemens’ expansion of its UK consulting and digital transformation capabilities.
Challenge
Turn a capable but inconsistent sales function into a more structured and scalable commercial engine.
The business needed stronger sales process, clearer opportunity management and better alignment between leadership, sales activity and growth targets.
It also needed practical recommendations that could create momentum quickly while supporting the expectations of investors, leadership and future buyers.
impact
Sales Engine carried out a detailed audit of Vendigital’s sales environment, reviewing process, pipeline management, opportunity progression, sales behaviours and commercial structure.
The work identified a number of immediate opportunities to improve sales execution, forecasting discipline and conversion performance across the business.
Sales Engine then worked closely with leadership to strengthen the Sales Target Operating Model, improve sales management structure and introduce clearer frameworks for qualification, account planning and opportunity progression.
The engagement also included practical coaching, deal support and sales process improvements designed to help the wider team manage opportunities more consistently and reduce reliance on individual sales styles.
Alongside the operational improvements, Sales Engine helped strengthen CRM usage, reporting visibility and commercial discipline across the sales environment, giving leadership a clearer view of pipeline health and growth performance.
The result was a more repeatable commercial model that supported stronger conversion, improved collaboration and better sales execution across the business.
Over an 18-month period, Vendigital increased turnover by 25% while also achieving a 3x increase in client wins during Livingbridge’s investment period.
The business was later acquired by Siemens Advanta, with the acquisition strengthening Siemens’ UK consulting capabilities in digital transformation, supply chain management and operating strategy.
