Privacy Policy
Last updated: 14 May 2026
Introduction
Sales Engine Ltd (“Sales Engine”, “we”, “our”, or “us”) is committed to protecting your privacy and handling personal data responsibly.
This Privacy Policy explains how we collect, use, store, and protect personal information when you:
- visit our website
- contact us
- subscribe to updates or newsletters
- engage with our content or events
- become a client, supplier, or partner
- interact with our advertising, analytics, or website tracking technologies
This policy should be read alongside our Cookie Policy and Terms of Use.
Data Controller
Sales Engine Ltd is the Data Controller for personal data processed in connection with our website, marketing activities, and services.
Who we are
Sales Engine Ltd provides commercial growth, revenue performance, sales enablement, marketing strategy, customer growth, and advisory services for B2B organisations.
Website: https://salesengine.co.uk
Email: website@salesengine.co.uk
Company registration number: 06531037
Registered office:
Brigham House
High Street
Biggleswade
Bedfordshire
England
SG18 0LD
What Information We Collect
Information you provide directly
This may include:
- name
- company name
- job title
- business email address
- phone number
- enquiry details
- event registrations
- newsletter subscriptions
- communications you send to us
Information collected automatically
When you visit our website, we may automatically collect:
- IP address
- browser type and version
- device type
- pages visited
- time spent on pages
- referral source
- interaction behaviour
- session and engagement data
- advertising and campaign attribution information
This information may be collected through cookies, analytics tools, and tracking technologies.
How We Use Your Information
We may use personal data to:
- respond to enquiries
- deliver requested information or services
- manage client relationships
- improve website performance and user experience
- analyse website engagement and campaign effectiveness
- measure marketing and commercial performance
- deliver relevant communications and content
- support event registration and follow-up
- maintain website security and functionality
- comply with legal and regulatory obligations
Lawful Basis for Processing
We process personal data under one or more of the following lawful bases:
- consent
- legitimate interests
- contractual necessity
- legal obligation
Where we rely on legitimate interests, we ensure our use of data is proportionate and balanced against individual rights.
Our website and services are intended for business audiences and are not directed at children under 16. We do not knowingly collect personal data from children under 16.
Marketing Communications
We may send marketing communications where:
- you have opted in
- you have requested information from us
- there is a relevant business relationship
- we believe the communication is relevant to your professional role or interests
You can unsubscribe or opt out at any time using the unsubscribe link in communications or by contacting us directly.
We only send marketing communications where we believe there is a lawful basis to do so under UK GDPR and PECR regulations.
Analytics, Tracking and Advertising Technologies
We use analytics and tracking technologies to understand how visitors use our website and to improve website performance, user experience, and marketing effectiveness.
Google Analytics 4 (GA4)
We use Google Analytics 4 to understand website usage, traffic sources, engagement patterns, and conversion activity.
GA4 may collect:
- anonymised or pseudonymised usage data
- device information
- page interactions
- traffic source information
- campaign attribution data
Google Tag Manager
We use Google Tag Manager to manage website tags and tracking scripts. Google Tag Manager itself does not collect personal data directly but facilitates deployment of analytics and marketing technologies.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag to:
- understand LinkedIn campaign performance
- measure conversions
- build professional audience insights
- improve advertising relevance
LinkedIn may process certain behavioural and professional audience information in accordance with its own privacy policies.
Microsoft Clarity
We use Microsoft Clarity to better understand website usability and visitor behaviour.
Microsoft Clarity may collect:
- session recordings
- click behaviour
- scrolling behaviour
- interaction patterns
- device and browser information
This helps us improve website structure, navigation, and user experience.
Zoho SalesIQ
We use Zoho SalesIQ for website visitor analytics and engagement monitoring.
This may include:
- visitor session tracking
- page activity
- engagement metrics
- conversation history where chat functionality is used
- lead attribution information
At present, live website chat may not always be enabled.
Non-essential tracking technologies are only activated after consent has been provided through our cookie consent platform where required by law.
Cookies
Our website uses cookies and similar technologies to:
- enable core website functionality
- analyse website traffic and behaviour
- improve user experience
- support marketing attribution and reporting
- measure campaign effectiveness
You can manage cookie preferences through your browser settings and through our cookie consent banner where applicable.
For more information, please see our Cookie Policy.
Data Sharing
We may share personal data with trusted third-party service providers involved in delivering:
- website hosting
- CRM systems
- analytics services
- marketing tools
- email communication platforms
- advertising platforms
- webinar or event tools
These providers process data on our behalf under contractual safeguards.
We do not sell personal data.
International Transfers
Some of our service providers may process data outside the UK or EEA.
Where international transfers occur, we take appropriate safeguards to ensure personal data remains protected.
These safeguards may include the use of Standard Contractual Clauses, the UK International Data Transfer Addendum, adequacy regulations, or equivalent lawful transfer mechanisms under UK GDPR.
Data Retention
We retain personal data only for as long as necessary for:
- the purposes described in this policy
- contractual obligations
- legal or regulatory requirements
- legitimate business needs
Typical retention periods may include:
- website analytics data: up to 14 months
- enquiry data: up to 24 months where no commercial relationship exists
- newsletter and marketing subscriptions: until unsubscribe or withdrawal of consent
- client and financial records: retained in line with legal, tax, and contractual obligations
Your Rights
Under UK GDPR and applicable data protection laws, you may have rights to:
- access your personal data
- request correction of inaccurate data
- request deletion of personal data
- object to certain processing
- restrict processing
- request data portability
- withdraw consent
- lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact:
Security
We take reasonable technical and organisational measures to protect personal data against:
- unauthorised access
- misuse
- disclosure
- loss
- destruction
However, no online system can guarantee absolute security.
In the event of a personal data breach that is likely to result in a risk to individuals’ rights and freedoms, we will notify affected individuals and the relevant supervisory authority in accordance with applicable law.
Changes to This Policy
We may update this Privacy Policy periodically.
The latest version will always be published on our website.