New CORD Intelligence, our commercial intelligence framework in now live

Learn more
Book a diagnostic
Julio test

Test post from Julio - safe to delete

This is a test article published by Julio to confirm the new Blogs section works end to end. It will be removed before launch.
Publish
works from Julio
Design
matches insights
Blogs
page picks it up
Ready
for the 10am call

If you can read this on the Blogs page, the full pipeline is working: Julio created this post, filled the template fields, tagged it Blog and published it.

What this proves

The article renders through the same Elementor template as the hand-built insights, with the kicker, standfirst and takeaway cards all populated automatically.

Next step

Delete this post and publish the four real drafts after review.

More insights

Sales Effectiveness Assessment: What to Measure and How to Act on the Results
Most leadership teams that commission a sales effectiveness assessment are looking for the wrong thing. They want to know why the sales team isn’t closing enough deals. What they usually find, when they look properly, is that the problem isn’t in the sales team at all — it’s in the handoffs, the misaligned incentives, and the gaps between functions that nobody owns. A genuine assessment doesn’t grade your salespeople. It maps your commercial system and finds where value is leaking out of it.
Read case study
Why commercial performance breaks between teams 
Commercial performance is usually reviewed function by function. Sales effectiveness. Marketing performance. Customer success delivery. Each one is critical. None works in isolation. The structural weakness often sits between them. AI is starting to expose the cost.
Read case study
Why value selling fails in practice, and what makes it actually work
Every CRO wants value selling. Most sales teams are trained on it. Almost no business does it well. The gap between the theory and the practice is structural, and in 2026 it is becoming the most expensive gap in B2B commercial performance.
Read case study

When growth slows, there is usually a reason.

Book a Commercial Performance Diagnostic

►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None

New CORD Intelligence, our commercial intelligence framework in now live

Learn more
Book a diagnostic

start here

New to Sales Engine? Begin with the Commercial Performance Diagnostic.

CORE SERVICES

Commercial Leadership

GTM & Proposition

Sales Execution

CS & Delivery

Book a diagnistic