Growth
SDR training and sales development for B2B teams
SDR training and sales development support that produces real meetings, not just activity. We design, improve and run SDR programmes for B2B businesses across the UK, Europe, North America and Australia, covering targeting, messaging, call coaching, qualification and the conversion points where good opportunities are usually lost.
When this is needed
Signs this might be the right time
Sales development support is usually needed when outbound activity is happening but results are inconsistent. Meetings get booked but few progress. SDRs are busy without a clear method behind what they do. Qualification means something different to every person in the team, so pipeline looks healthier than it is.
It is also the right time when a capable SDR team has never had structured coaching, and performance depends on who happens to be good rather than on how the team is trained.
- SDRs are not booking enough qualified meetings
- There is no structured outbound prospecting programme
- Sales teams are spending too much time prospecting instead of closing
- Meeting quality from outbound is low
- The business needs to scale outbound quickly without hiring
- Conversion rates from meeting to opportunity are below target
What's included
What we deliver
We build, improve or run SDR programmes that deliver qualified meetings consistently. That can mean training and coaching your existing team, designing the programme from scratch, or providing embedded SDR capability while your own team is built.
SDR programme design
Targeting, messaging, cadence design, qualification criteria and reporting built around your market and buying group, so the programme has a method behind it rather than a call target.
Outsourced SDR capability
Embedded SDR resource that prospects, qualifies and books meetings for your team, useful when capacity is the constraint or you need proof of the model before hiring permanently.
SDR coaching and enablement
SDR training and coaching programmes that improve call quality, objection handling and conversion, using recorded call reviews and structured feedback rather than classroom theory.
Conversion improvement
Analysis and improvement of the specific moments where opportunities stall or drop out, from first response through to qualified meeting and on into the pipeline.
Lead qualification frameworks
Clear qualification criteria that improve meeting quality and reduce wasted sales time, applied consistently so forecasts mean the same thing to everyone.
Performance reporting
Activity tracking, conversion metrics and pipeline contribution reporting that show which parts of the programme are working and which need attention.
Outcomes
What improves
- More qualified meetings booked consistently
- Higher conversion from meeting to opportunity
- Sales teams focused on better conversations, not just more activity
- Clearer SDR performance metrics and accountability
- Faster SDR onboarding and ramp to productivity
- Stronger coaching rhythm and call quality
Commercial proof
What changed in practice
PE-backedSales Process
- From founder-led sales to a repeatable commercial model
How a PE-backed cybersecurity business professionalised its sales operation, supported live strategic deals and created a more credible model for investor scrutiny.
SDR Performance Coaching
- Turning SDR pressure into consistent performance
How a UK connectivity firm used targeted coaching, call reviews and enablement to improve confidence and create a more reliable top-of-funnel rhythm.
Where we’ve helped raise the bar
FAQS
Common questions
Can you run SDR on our behalf?
Yes. We can provide embedded SDR capability that prospects, qualifies and books meetings for your sales team.
Do you train our existing SDRs?
Yes. We run coaching and enablement programmes that improve prospecting skills, call quality and conversion rates.
What industries do your SDRs cover?
Our SDR programmes are focused on B2B. We have experience across technology, professional services, SaaS and PE-backed businesses.
How many meetings can we expect?
This depends on your market and targets, but our SDR programmes typically deliver 8–10 qualified meetings per SDR per month.
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CRM architecture, pipeline design and reporting that gives leadership teams real visibility into commercial performance.
Fractional Marketing & Commercial Leadership
Interim CMOs, CROs and commercial directors who bring structure, pace and accountability without a full-time commitment.
Your top of funnel is too important to leave inconsistent.
A Commercial Performance Diagnostic gives you a clearer view of where prospecting, qualification and conversion need to improve.