Programmes
Sales transformation and integrated growth programmes
Sales transformation programmes that connect marketing, sales and customer success into one commercial system. For B2B businesses where the problem is not in a single function but in how the functions work together, we design and run integrated growth programmes with accountability for the commercial outcome.
When this is needed
Signs this might be the right time
An integrated programme is usually needed when point fixes have already been tried. Marketing has been improved, sales has been trained, customer success has been resourced, and commercial performance still is not where it should be, because the constraint sits between the functions rather than inside them.
It is also the right approach when a board or investor expects a step change in performance within a defined window, and incremental improvement will not deliver it.
- Multiple commercial functions are underperforming simultaneously
- Previous consultancy engagements have fixed one area but problems reappear elsewhere
- The business is going through a significant growth phase or transformation
- PE or board pressure requires a step-change in commercial performance
- Marketing, sales and customer success operate in silos
- There is no unified commercial strategy or reporting framework
What's included
What we deliver
We design and run end-to-end commercial transformation programmes that integrate marketing, sales and customer success. Each programme starts from a diagnosis of where value is actually leaking, then sequences the work so the business sees progress early rather than waiting for everything to complete.
Commercial diagnostic
A structured diagnosis of commercial performance across the full revenue system, establishing where the real constraints sit before any solution is designed.
Growth strategy design
Growth strategy built around the specific opportunities the diagnosis surfaces, with clear priorities rather than a list of everything that could be improved.
Programme management
Programme management that keeps transformation work moving alongside the day job, with defined milestones, ownership and reporting into leadership.
Cross-functional alignment
Cross-functional alignment across marketing, sales and customer success, including shared definitions, handoff points and measures so the functions pull in the same direction.
Capability building
Capability building so improvements survive the programme, developing the team and the processes rather than creating dependence on external support.
Performance measurement
Performance measurement that connects programme activity to commercial outcomes, so progress can be evidenced to the board throughout rather than claimed at the end.
Outcomes
What improves
- Marketing, sales and customer success working as a connected system
- Stronger end-to-end funnel performance from lead to retention
- Clear commercial accountability and shared targets
- Reduced revenue leakage between commercial functions
- Better handoff between sales promises and delivery reality
- Sustainable growth built on systems, not heroics
Commercial proof
What changed in practice
PE-backedSales Process
- From founder-led sales to a repeatable commercial model
How a PE-backed cybersecurity business professionalised its sales operation, supported live strategic deals and created a more credible model for investor scrutiny.
Where we’ve helped raise the bar
FAQS
Common questions
How is this different from hiring a consultancy?
We embed into the business and deliver alongside your team. This is not a report, it is a structured programme with measurable commercial outcomes.
How long do integrated programmes run?
Typically 6–12 months. The first 8–12 weeks focus on diagnosis and design, then we move into delivery and scaling.
Can we start with one area and expand?
Yes. Many clients start with a focused engagement (for example, demand generation or sales development) and expand into a broader programme as the impact becomes clear.
What size of business is this for?
We work with PE-backed businesses, scale-ups and mid-market companies that need to improve commercial performance across the board.
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You might also need
Fractional Marketing & Commercial Leadership
Interim CMOs, CROs and commercial directors who bring structure, pace and accountability without a full-time commitment.
Go-to-Market Strategy & Planning
Market analysis, positioning, ICP definition and commercial performance planning that connects effort to measurable outcomes.
Revenue Operations & Funnel Design
CRM architecture, pipeline design and reporting that gives leadership teams real visibility into commercial performance.
When isolated fixes stop working, the system needs the work.
A Commercial Performance Diagnostic gives you a clearer view of where marketing, sales and customer success need to connect more effectively.