OUR PEOPLE
The difference is how we show up
Clients tell us the expertise matters, but what they really value is the way we work with their people. Senior operators who stay close to the work, ask the harder questions and treat your business like it is theirs.
Many have sat on the client side of this work themselves, so they understand what good support needs to feel like when pressure is high and the work has to move.
The team behind the work
Sales Engine is made up of experienced operators, specialists and commercial problem-solvers. The breadth of the team matters because clients rarely need one narrow improvement. They need the right mix of expertise around the table: commercial direction, GTM and proposition, sales execution, customer success and delivery.
Steve leads commercial growth programmes across sales transformation, training, coaching and proposals. He works alongside leadership teams to improve execution, align functions and deliver stronger revenue performance.
Commercial Leadership · Sales Transformation · Training and Coaching · Proposals · Growth Strategy
Simon advises leadership teams on strategic communication, storytelling and presentation effectiveness. He helps senior teams sharpen the way they show up, strengthen stakeholder confidence and drive sustainable commercial growth.
Strategic Communication · Leadership Advisory · Storytelling · Presentation Effectiveness · Employee Ownership
Tim builds the sales operating rhythm behind growth, working across forecasting, margin planning, process design and systems implementation. He helps commercial teams tighten discipline, improve predictability and execute with confidence.
Sales Operations · Forecasting · Margin Planning · Process Design · Systems Implementation
Ian works with boards and sales leaders on deal strategy, pipeline growth, sales governance and executive coaching. He helps commercial teams improve the quality of their pipeline, the discipline of their execution and the predictability of their growth.
Sales Leadership · Deal Strategy · Pipeline Growth · Sales Governance · Executive Coaching
Greg Lee
Greg brings deep experience across sales operations, CRM discipline and forecasting. He helps commercial teams strengthen pipeline visibility, tighten the operating rhythm and improve the quality of day-to-day decisions.
Sales Execution · Revenue Operations · CRM Discipline · Forecasting · Pipeline Visibility
John Toal
John works with leadership teams on sales coaching, business development and growth planning, with particular depth in private equity-backed environments. He brings the structure, coaching and commercial discipline that improve sales performance and win rates.
Commercial Direction · Sales Coaching · Business Development · Board Advisory · PE Environments
Louise Wilson
Louise leads positioning, strategic marketing and communications for growth businesses going through transformation. She helps teams sharpen how they go to market, launch products and brands with clarity and bring commercial focus to the work.
GTM & Proposition · Positioning · Strategic Marketing · Communications · Product & Brand Launch
Gemma Foord
Gemma coaches commercial leaders and sales teams across negotiation, team development and customer experience. She helps people grow in confidence, sharpen their decision-making and lift performance across the leadership group.
Customer Experience · Executive Coaching · Negotiation · Team Development · Sales Leadership
Laura Kightlinger
Laura builds customer success capability that improves retention and strengthens commercial discipline post-sale. She advises boards and leadership teams on the structure, leadership and rigour needed to support sustainable growth.
Customer Success & Delivery · Retention · Customer Success Model Design · Team Leadership · Sustainable Growth
Rob Gill
Rob works with teams on bid strategy, tender management and bid writing across complex contracts. He helps commercial teams win higher-value work through stronger strategy, sharper messaging and disciplined delivery.
Bid and Deal Support · Bid Strategy · Tender Management · Bid Writing · Complex Contracts
Matt Iveson
Matt helps commercial teams improve the quality of their deals, proposals and customer-facing sales content. He works across opportunity management, sales process and bid coaching to help teams sharpen their sales story, improve win probability and build confidence at key moments.
Deal Strategy · Proposal Writing · Bid Writing · Sales Presentations · Opportunity Coaching · Complex Sales
Lucy Alligan
Lucy brings senior commercial and marketing leadership across GTM planning, GTM systems, ABM and marketing operations. She helps businesses sharpen pipeline quality, align teams and build a clearer path from strategy through to execution.
GTM & Proposition · Account-Based Growth · Marketing Operations · GTM Systems · Pipeline Management
Mark Brigly
Mark helps customer success teams improve adoption, retention and commercial value. He works with leaders on customer strategy, operating models, engagement and technology so post-sale experience supports sustainable growth.
Customer Success & Delivery · Retention · Customer Success Strategy · CRM · Digital Client Engagement · Sustainable Growth
Frank Hames
Frank helps teams turn data, reporting and sales enablement tools into practical commercial insight. He builds dashboards, apps and internal systems that improve visibility, decision-making and operational discipline.
Data & Analytics · Reporting Dashboards · Sales Tools · Power BI · Excel · SharePoint · Systems Design · Sales Enablement
Adrian Farouk
Adrian advises leadership teams across ANZ and APAC on GTM strategy, sales team development and commercial transformation. He helps businesses sharpen strategy, build scalable commercial functions and turn growth ambition into disciplined execution.
GTM Strategy · Sales Leadership · Commercial Transformation · Growth Planning · Partner Sales · Regional Expansion · Executive Advisory
What it's like to work with us
You should feel like the right people are in the room, understand the pressure and are prepared to help move the work forward properly.
That means
- practical support
- honest challenge
- specialist depth
- commercial clarity
- people who stay close enough to the work to make a difference
See if we're the right fit
Start with a focused conversation about what your business needs.