How can we align multiple teams to drive growth?
Rapid expansion through acquisitions left this global software reseller and technology consultancy with disengaged, siloed sales teams across multiple geographies.
Misaligned processes, diverse cultures, and an unclear value proposition made collaboration and effective customer engagement a serious challenge.
Addressing the lack of cohesion was critical to support a significant transition in their approach to sales for their main tech vendor partner.
To achieve commercial goals, they needed to integrate many diverse businesses into one unified sales operation.
Insight
Our discovery process included exploration of cultural alignment through multiple cross-regional workshops, designed to foster collaboration and share best practices.
Action
Unified Value Proposition: Together, we developed a compelling narrative to showcase the company’s strengths, ensuring it resonated with teams and customers alike.
Tailored Training & Coaching: We worked closely with individuals and teams to build confidence and provide the tools they needed to adapt and succeed.
Transformation
A shift in mind-set means cross-border collaboration is much more active now and teams are united under a consistent playbook and approach to value-selling. This has visibly led to faster deal progression and driving measurable ROI.
Results
£400,000
new business directly tied to sharper customer messaging.
Ahead
Ongoing tracking ensures the strategy stays on target and allows the Sales leaders to measure and refine their approach.