For the love of learning

For the love of learning

Matt Iveson, Business Development Director The Sales Engine team recently had the pleasure of delivering a course on effective and persuasive business writing to the sales reps of a global software company via their in-house Sales Academy. We have been delivering this...
Isolation, Evaluation and Innovation

Isolation, Evaluation and Innovation

Last week I jumped in on a conversation on LinkedIn about whether it was appropriate for people and companies to be sending out ‘business as usual’ messages while the coronavirus unfolds around us. The general consensus seemed to be something along the lines of ‘stop...
Falling at the final hurdle

Falling at the final hurdle

Last week, after two transatlantic flights in three days and in slightly jet-lagged fashion, I dashed off a hasty LinkedIn update / rant on the general lack of business writing training in the sales profession. Here’s a direct quote: “Given that almost all high-value...