by Fay Macdonald | Oct 22, 2024 | Insight, Latest News, ROI, Sales Engine People, Strategy, Value selling
We recently took part in a webinar discussion with one of our partners, Mediafly. This featured two Steve’s – Steve Robinson, our CEO, and Steve Richard, their SVP, Revenue Enablement, having a good chat about value-led selling. For clarity, while there...
by Sales Engine | Aug 16, 2024 | Insight, Latest News, ROI, Tools
For those of us of a certain vintage, the technology, data, insight and tools that somebody embarking on a sales career today has at their fingertips, can seem staggering. A modern seller will often have access to a variety of tools at every stage of a sales...
by Fay Macdonald | Jul 29, 2024 | Insight, Latest News, ROI, Strategy, Value selling
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...
by Sales Engine | Jul 19, 2024 | Insight, Latest News
This forecast from Gartner first caught our eye when first released back in February 2023. Rather than leap on it right away, we wanted to see how this prediction would play out in relation to our own experiences with customers working to increase their sales...
by Fay Macdonald | Jun 20, 2024 | Insight, Latest News
In today’s fast-evolving business landscape, B2B sales processes are becoming increasingly complex. Sales cycles are extending, buyers are conducting thorough research before engaging with salespeople, and decision-making involves more stakeholders than ever...