The human touch

The human touch

In this post, Senior Consultant, Greg Lee, chats about the importance of the human touch in current approach to sales and marketing. When Bruce Springsteen wrote and sang about needing “a little of that human touch” he probably wasn’t thinking about how to...
Do we still need formal sales proposals

Do we still need formal sales proposals

In world where videos replace face to face meetings, emails replace documents and IM can be the accepted form of customer to supplier communication, where does that leave the formal Sales Proposal? Historically known as the thorn in the side of sales people who...