by Fay Macdonald | Jul 29, 2024 | Insight, Latest News, ROI, Strategy, Value selling
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...
by Fay Macdonald | Feb 28, 2023 | Sales Engine People
John Toal, Strategic Sales Consultant I started my career as a production engineer who then thought a move into sales would be easy – surely anyone can do that? Many years later, I’m still learning that sales is a science that has to be learnt, not a...
