by Fay Macdonald | Jul 29, 2024 | Insight, Latest News, ROI, Strategy, Value selling
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...
by Fay Macdonald | Nov 29, 2023 | Event, Latest News, Strategy
Imagine a world of true alignment. Where the end-to-end customer journey is a rainbow wave focused on their enduring success.- They receive sparkling personalised content based on carefully interpreted engagement data as part of their success plans.- Tech tools work...
by Fay Macdonald | May 18, 2023 | Insight, Latest News, Sales Engine People
To start off with, a humble brag – we, Sales Engine, along with tech partners Seismic and Loopio held a very exclusive event at The Eight Club in London which comprised a conversation between our erstwhile CEO, Steve Robinson and Paul Fleming of Autodesk – a...
by Fay Macdonald | Apr 27, 2023 | Insight, Latest News
By Matt Iveson, Business Development Director Chat GPT, Google Bard and Microsoft Copilot to name some of the big ones. It’s already getting busy in the AI space. Are we excited? Not really. AI is often trumpeted as a panacea that’s going to change industries and be...
by Fay Macdonald | May 2, 2022 | Latest News, Sales-IQ
Some describe Sales as an art or a science, while others view it as mostly winging it with a fair amount of luck and charm. Whatever your view, there are enough books written about selling to fill, well, a library. Some of them must be half decent, as they continue to...
