by Sales Engine | Jul 19, 2024 | Insight, Latest News
This forecast from Gartner first caught our eye when first released back in February 2023. Rather than leap on it right away, we wanted to see how this prediction would play out in relation to our own experiences with customers working to increase their sales...
by Fay Macdonald | Nov 29, 2023 | Event, Latest News, Strategy
Imagine a world of true alignment. Where the end-to-end customer journey is a rainbow wave focused on their enduring success.- They receive sparkling personalised content based on carefully interpreted engagement data as part of their success plans.- Tech tools work...
by Fay Macdonald | Mar 7, 2023 | Sales Engine People
Greg Lee, Senior Sales Consultant Before becoming a ‘Sales Engineer’ at the start of 2021, I worked in senior commercial leadership roles within Marketing agencies and led a pan-European commercial team at Brandwatch, a leading social listening and...
by Fay Macdonald | Aug 24, 2022 | Insight, Latest News
In this post, Senior Consultant, Greg Lee, chats about the importance of the human touch in current approach to sales and marketing. When Bruce Springsteen wrote and sang about needing “a little of that human touch” he probably wasn’t thinking about how to...
