An Eyeful Case Study

THE BACKGROUND

Our client is one of the world’s most recognised brands and as such is under constant scrutiny. In the fast-paced arena of e-commerce it is easy for successful companies to quickly outgrow their infrastructure, particularly when it comes to internal communications.

The Challenge

The challenges were two-fold…

Developing presentation guidelines for a worldwide, household, name, whilst still sticking to our fundamental belief that boundaries are for pushing was always going to be a challenge! The client needed guidelines that were adaptable throughout their business and would support their need for, strong, structured messaging. This was not just about look and feel because every presentation needs to be audience centric – without that it’s just pretty pictures.

THE EYEFUL SOLUTION

Helping the client to bring their presentations within their brand guidelines was just the start.

Having introduced their leadership team to our Presentation Optimisation^TM Methodology we began to make a real difference to how they use their presentations.

We now work with the client across Europe and North America. Eyeful works on storyboards with senior executives to produce credentials and conference presentations for both internal and external use. Because of our ability to keep pace with their growth, we provide templates that the team can repurpose in house and address high level strategies.