Our whitepapers

WHEN YOU’RE AS PASSIONATE AS WE ARE ON THE SUBJECT OF PROPOSALS, BIDS & PITCHING, IT’S ONLY NATURAL TO WANT TO DIG DEEPER AND SHARE OUR INSIGHTS

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AND SO TO BID –
THE SALES ENGINE
GUIDE TO BID SUPPORT

For many businesses, bids pose a huge challenge… Not only are they irregular, meaning that there is unlikely to be an efficient bid process embedded within the organisation, but they also have the potential to create a series of tactical challenges, from quality and consistency around the message through to ensuring sufficient time with the right people has been allocated to the task.

HOW COVERT
COSTS CAN WRECK
YOUR PIPELINE

How much does a new customer really cost? Unfortunately many businesses are not able to answer this seemingly simple question. This is because not all the costs of customer acquisition are easily and directly assigned to that goal. There are, of course, overt costs such as marketing and advertising that are easily reviewed and monitored, but they are not the whole picture.