Insight
A bluffers (duffers?) guide to data and analytics in Sales Enablement
I’m old enough to remember when data and analytics on the sales floor consisted of a Monday morning forecast of what would close that week and a...
Great sales tools mean nothing without smart implementation
For those of us of a certain vintage, the technology, data, insight and tools that somebody embarking on a sales career today has at their...
How do you embed Value Selling in your sales team and why does it matter?
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The...
Gartner prediction 18 months on…..”Sales Enablement budgets to increase by 50% by 2027”
This forecast from Gartner first caught our eye when first released back in February 2023. Rather than leap on it right away, we wanted to see how...
The reality of B2B Sales in 2024: A Longer Journey and Rising Expectations
In today's fast-evolving business landscape, B2B sales processes are becoming increasingly complex. Sales cycles are extending, buyers are...
Meet the team – Ian Elam
Ian Elam - Senior Consultant I was first introduced to the team at Sales Engine in 2022, when I was working as CRO for a Learning and Development...