Insight

 A bluffers (duffers?) guide to data and analytics in Sales Enablement

I’m old enough to remember when data and analytics on the sales floor consisted of a Monday morning forecast of what would close that week and a Friday check in, where you reported the number of meetings you’d had and everyone shared closed deals against quota. All...

Great sales tools mean nothing without smart implementation

For those of us of a certain vintage, the technology, data, insight and tools that somebody embarking on a sales career today has at their fingertips, can seem staggering.  A modern seller will often have access to a variety of tools at every stage of a sales...

How do you embed Value Selling in your sales team and why does it matter?

I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...

Gartner prediction 18 months on…..”Sales Enablement budgets to increase by 50% by 2027”

This forecast from Gartner first caught our eye when first released back in February 2023.  Rather than leap on it right away, we wanted to see how this prediction would play out in relation to our own experiences with customers working to increase their sales...

The reality of B2B Sales in 2024: A Longer Journey and Rising Expectations

In today's fast-evolving business landscape, B2B sales processes are becoming increasingly complex. Sales cycles are extending, buyers are conducting thorough research before engaging with salespeople, and decision-making involves more stakeholders than ever before....

Meet the team – Ian Elam

Ian Elam - Senior Consultant I was first introduced to the team at Sales Engine in 2022, when I was working as CRO for a Learning and Development consultancy.  Steve Robinson (Founder & CEO of Sales Engine)  provided invaluable insight, helping the...

Meet the team – Josh Bruer

Josh Bruer, BDR ConsultantI first came across Sales Engine when they successfully completed a project at my last company helping to reform the sales process and improve sales performance. Having witnessed their expertise first hand, from the client side, I jumped at...

Event: The Sales Unicorn No-one is Riding

Imagine a world of true alignment. Where the end-to-end customer journey is a rainbow wave focused on their enduring success.- They receive sparkling personalised content based on carefully interpreted engagement data as part of their success plans.- Tech tools work...

For the love of learning

Matt Iveson, Business Development Director The Sales Engine team recently had the pleasure of delivering a course on effective and persuasive business writing to the sales reps of a global software company via their in-house Sales Academy. We have been delivering this...

Love thy customer

We've been chatting a lot lately about what 'Customer Success' really means and looks like in action. A lot of companies and partners we work with now have entire teams dedicated to this functionality and purpose but there seems to be a lot of variation in what is on...