In world where videos replace face to face meetings, emails replace documents and IM can be the accepted form of customer to supplier communication, where does that leave the formal Sales Proposal?
Historically known as the thorn in the side of sales people who “just want to close the deal” it can feel like a long-winded, overly detailed piece of content at the end of a cycle where the hard work has been done.
But what are the risks of not preparing one? Even with comprehensive emails and multiple chats with your prospects, does that really replace a well considered, detailed, thoughtfully designed document that summarises your best offerings across several stakeholders?
Here’s what our CEO, Steve Robinson had to say on the matter after a recent conversation with a client.