by Fay Macdonald | Oct 22, 2024 | Insight, Latest News, ROI, Sales Engine People, Strategy, Value selling
We recently took part in a webinar discussion with one of our partners, Mediafly. This featured two Steve’s – Steve Robinson, our CEO, and Steve Richard, their SVP, Revenue Enablement, having a good chat about value-led selling. For clarity, while there...
by Fay Macdonald | Jul 29, 2024 | Insight, Latest News, ROI, Strategy, Value selling
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...
