by Fay Macdonald | Jul 29, 2024 | Insight, Latest News, ROI, Strategy, Value selling
I’ve been working with four companies from entirely different sectors this month. SaaS software, biotech, manufacturing and renewable energy. The discussion with each is about how we understand the value of their technology to their customers. Each has been selling...
by Fay Macdonald | Dec 13, 2023 | Latest News, Sales Engine People, Strategy
Josh Bruer, BDR ConsultantI first came across Sales Engine when they successfully completed a project at my last company helping to reform the sales process and improve sales performance. Having witnessed their expertise first hand, from the client side, I jumped at...
by Fay Macdonald | Nov 29, 2023 | Event, Latest News, Strategy
Imagine a world of true alignment. Where the end-to-end customer journey is a rainbow wave focused on their enduring success.- They receive sparkling personalised content based on carefully interpreted engagement data as part of their success plans.- Tech tools work...
by Fay Macdonald | Jul 3, 2023 | Insight, Latest News, Strategy
We’ve been chatting a lot lately about what ‘Customer Success’ really means and looks like in action. A lot of companies and partners we work with now have entire teams dedicated to this functionality and purpose but there seems to be a lot of...
