For the love of learning

For the love of learning

Matt Iveson, Business Development Director The Sales Engine team recently had the pleasure of delivering a course on effective and persuasive business writing to the sales reps of a global software company via their in-house Sales Academy. We have been delivering this...
Love thy customer

Love thy customer

We’ve been chatting a lot lately about what ‘Customer Success’ really means and looks like in action. A lot of companies and partners we work with now have entire teams dedicated to this functionality and purpose but there seems to be a lot of...
The What and Why of this thing called AI

The What and Why of this thing called AI

By Matt Iveson, Business Development Director Chat GPT, Google Bard and Microsoft Copilot to name some of the big ones. It’s already getting busy in the AI space. Are we excited? Not really. AI is often trumpeted as a panacea that’s going to change industries and be...
The human touch

The human touch

In this post, Senior Consultant, Greg Lee, chats about the importance of the human touch in current approach to sales and marketing. When Bruce Springsteen wrote and sang about needing “a little of that human touch” he probably wasn’t thinking about how to...