We’ve learned over the last decade or so that the key to success is to never take anything for granted. Top of this list is the trust our customers show in us every day.

This trust manifests itself in a number of ways, from them turning to us to support them with their must-win bids through to being the reference point when it comes to developing their sales team.

But perhaps most gratifying of all is when our customers turn to us and ask for our advice or support in an area that they know we don’t specialise in.

We believe powerful partnerships extend beyond strategic synergies and boardroom handshakes. They are built on strong friendships and trust. The founders of Sales Engine and Eyeful go back over two decades, during which time they’ve matched each other for a passion in sales, communication, and customer success.

The net result is that together, Eyeful and Sales Engine provide a broad range of business-critical services. We share customers, a unique proposition and the strength of two great businesses working hand in glove (so much so that there is shared ownership between the two!). This allows us to extend deeper, more valued and trusted relationships to a wider customer base.

It’s this shared vision and commitment that is the real value of the Alliance. The beneficiaries, as always, are our customers.