our people

When it comes to things like must-win bids, optimising important contracts or ensuring that your sales team are putting their best foot forward, it’s important that you work with experts. That’s where the Sales Engine team come in.

Our unique blend of sector expertise, hard-earned experience and commitment to project success puts every client in the driving seat. Whatever your challenge, one of the team below (or often, a combination of a few of us) is ready to leap into action.

Steve Robinson

Areas of expertise: Strategic sales development, bid writing & contract management best practice across private and public sectors

Experience: As co-founder and CEO of Sales Engine, Steve has helped hundreds of organisations hone their approach to winning public and private sector business both in the UK and overseas. This includes running major consultancy projects for blue chip clients in the services, logistics, construction and technology sectors. He also has extensive experience of supporting NHS Trusts to develop their business development strategies and then compete for, win and retain key contracts.

He regularly shares his experience and insights at conferences, via social media and contributions to industry journals.

Simon Morton

Areas of expertise: Presentation storytelling, design & training, pitch presentation coaching and strategic sales development.

Experience: As co-founder of Sales Engine, Simon provides expertise and support to our clients at the presentation stage of the sales cycle. A recognised expert in his field, Simon is author of the globally acclaimed ‘Presentation Lab’ book, published by Wiley and reprinted in 6 different languages.

He brings this knowledge, coupled with the scale and expertise of our sister company, Eyeful Presentations, to ensure our clients have an unfair advantage every time they deliver a presentation.

Tim Misson

Area of expertise: Bids, tenders and proposals, sales operations and enablement, CRM integrations, copy editing and unrivalled eye for detail.

Experience: Tim has over twenty years of sales experience, including six years as MD of his own business development company, followed by six years in various sales management, development and enablement roles in the worlds of software, technology and SaaS.

In addition to supporting clients across multiple sectors to successfully bid for, and win, major contracts worth many millions of pounds, Tim’s role at Sales Engine also includes helping clients to manage and drive forward their sales enablement initiatives.

Rob Gill

Areas of expertise: Bid writing, management & training and pitch presentation coaching

Experience: Many years of experience supporting NHS Trusts through the entire bidding process. Trusts include acute, mental health, community, dental, patient transport & private. In addition, Rob has used his experience to support the MOD (with all the requisite security clearance) and Facilities Management sectors, notably construction and education.

Greg Lee

Areas of expertise: Sales development, pitching and proposal writing. Bridging the gap between marketing and sales.

Experience: Greg has over 25 years of experience in commercial growth roles in marketing agencies and SaaS. His blend of marketing and sales experience give him a broad perspective on the challenges of sales, marketing and business development.

At Sales Engine, Greg is helping our clients refine and fine-tune their marketing and sales activities to deliver growth for them and us.

Marie Despringhere

Areas of expertise: Sales development and strategy, sales coaching, start-up and scale up growth development, creating solutions to boost revenues and sales confidence.

Experience: Marie started her career at Google where she spent 10 years evolving through roles in the Large Customer Sales organisation, managing revenue growth across a range of industries (Automotive, Mobile, Gaming, Retail). Having specialised in start-up growth and development in the last 7 years, her expertise lies in helping sales teams increase revenue and efficiencies through better processes, methodologies and strategy.

Marie is passionate about helping companies meet the challenges of sales, account growth, restructuring and change.

John Toal

Areas of expertise: High value, complex B2B sales, contract management and retention

Experience: John is a highly accomplished and results driven Sales and Business Development Director with a remarkable track record of generating growth in highly competitive and challenging markets. With a solid understanding of direct and indirect sales channels he achieved significant sales success with two private equity backed UK technology companies and improved the performance of two £1bn European technology distribution sales organisations.

His core area of focus is helping our customers to embed worldclass contract management and retention strategies. From securing bids to increasing contract renewals and value, to facilitating an engaged, focused environment in which clients can do this successfully

Helen Bailey

Areas of expertise: Sales led market research & data analysis

Experience: Helen understands people and relishes the opportunity to find out why people do what they do and how they perceive businesses. Helen uses a variety of market research and coaching techniques to uncover the real stories and what lurks beneath the ‘data’.

With over 26 years of experience in businesses as varied as SMEs through to Coca Cola, Legal & General and P&O Ferries, Helen has a wealth of knowledge that she brings to the Sales Engine team. In addition, she is a non-executive board member of MDHUB, a leadership organisation to help companies grow and mentors Sussex University Business Graduates

Andy Saunders

Areas of expertise: Contracts, procurement and bidding

Experience: Andy’s career includes work in the private sector work as a photographer and film maker before moving into the public sector. Andy joined the national probation service is 1997 before moving to work for the charity Addaction as a service manager. From there he moved into Local Government as a commissioner of substance misuse services which led on to senior commissioning roles covering a range of social care services including home care and housing related support.

Andy then moved into the NHS, first joining NHS England and then an NHS Trust as a senior manager in a corporate role.

Sarah Hinchliffe

Areas of expertise: Proposal consultant, specialising in public sector tendering.

Experience: Sarah’s sales career started with Fujitsu back when it was ICL and since worked for a number of technology firms in senior roles, including Sales Director responsibilities for Computer Task Group and Nexor. In 2012, Sarah moved into a consultancy role to allow her to share her knowledge and experience across a wider range of organisations.

She also works tirelessly to raise the bar in terms of standards within our industry, holding a Professional-level certificate from the Association of Proposal Management Professionals (APMP) and as a Fellow of the Institute of Sales Management (ISM), also contributing to their magazine, Winning Edge.