THE SALES ENGINE BLOG

Clear communication early on leads to a sound
ending for your bids


There are a lot of moving parts in a bid. The biggest moving parts (no offence) are the people
– distributed as they are between however many regional and international offices your company
may have. The collective intellect and knowledge of your entire company is essential for a
well-developed bid response, but getting so many minds to come together effectively takes some work.

Too often in large scale projects and bids, people will be assigned their tasks on the basis of a brief and non-descriptive email or passing comment in the office. They may be used to responding their share of a bid document but inevitably other jobs will come up and take their time. If they've not been fully briefed and if it's not written down somewhere then it can be easily forgotten and rushed through later after a last minute reminder.

We believe that everyone involved in a project should be made to take ownership of their share of the work. From early on, at the very first strategy meetings phase, everyone who you plan to contribute should be told with detailed instructions of what actions are expected of them, and most importantly the deadline which they should be aiming for.

By bringing them in early and getting them secured on board that person will be more likely to prioritise the task instead of seeing it as a background nuisance. Not only does this save you the hassle of chasing down people when the bid should be nicely coming to a close, but it reduces the chance that you'll need to re-write their content because of misinterpretations. It makes the final stages of a bid that little bit less stressful.

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